How do we deliver innovative improvements for our patients, while simultaneously reducing cost on an overly burdened healthcare system?
This 4-day seminar for otolaryngologists and ophthalmologists will explore how health technology innovation can disrupt existing care paradigms. Attendees will learn and practice proven approaches – including design thinking and the Stanford Biodesign innovation process – for identifying and validating important unmet clinical needs, creating new technologies to address them, and preparing to implement those solutions into patient care.
As a physician, you can help individual patients in your local practice – as an innovator, you have the potential to amplify your impact and benefit countless patients around the world.
Why you should attend
You will learn the fundamentals of design thinking, a method that you can even use to redesign your own life.
You will study and apply the Stanford Biodesign innovation process, a medtech-specific version of design thinking that will guide you from an unmet need, to an innovative idea, to a new technology headed for patient care.
You will understand the clinical, technical, and business risks of creating a healthcare product or service and how to manage them to achieve entrepreneurial success.
You do not learn this during medical training. Make new friends and expand your network.
Join us alone or bring your 3 to 5 person innovation team!
The Otoinnovation and Ophthalmic Innovation Labs at Stanford University offer this first-of-its-kind, fast-paced, hands-on, high-energy workshop that leverages validated medical innovation methodologies and lessons from the rich Silicon Valley entrepreneurial ecosystem. We encourage physicians to bring their unmet needs and novel ideas to the seminar to explore and evolve them through our process. Attendees will also benefit from the mentoring of the experienced medical, engineering, business, design, and industry leaders involved in the program.
What do you learn?
How to identify and validate important unmet clinical needs worth working.
What is a compelling need and how do you ensure that it’s linked to a viable business opportunity?
How to go from zero to one.
After vetting an unmet need and using what you’ve learned to define the need criteria that patients and other stakeholder care about most, how do you invent an optimal solution and de-risk it against essential factors such as IP, regulation, reimbursement?
Plotting a course to patient care.
It takes time and money to bring a new technology to patients. How do you get started, and what barriers must be overcome to create a sustainable business?
Pitching your technology.
How do you craft a compelling story, assemble the right team, and define an executable plan to excite investors? And what do you need to know about becoming a physician entrepreneur?
Robson Capasso M.D. (Co-Chair)
Chief of Sleep Surgery and Associate Professor of Otolaryngology—Head and Neck Surgery at Stanford University School of Medicine. Faculty Fellow, Advisor, Byers Center for Biodesign. Board Member: True Wearables. Former and Present Scientific Advisory Board: Morpheus Medical (now Arterys), DSMB: Imthera.
Robert Chang M.D. (Co-Chair)
Assistant Professor of Ophthalmology at Stanford University School of Medicine. Faculty Fellow, Byers Center for Biodesign. Start-X Professor in Residence. Co-Founder AVA. Advisory Board: Alcon, Allergan, Santen, Iridex, 1800 Contacts. Advisor: Kali Care, Healgoo, Smartlens.
Peter Santa Maria M.D. Ph.D.
Associate Director Stanford SPARK and Assistant Professor of Otolaryngology—Head and Neck Surgery at Stanford University School of Medicine. Advisor: Earlens, Acclarent, Auration Biotech.
Lyn Denend B.A. M.B.A.
Director for Academic Programs at Stanford Biodesign. Former Director of Healthcare Innovation, Graduate School of Business, Stanford University.
Sandra Waugh Ruggles B.S. Ph.D.
Biodesign Faculty Fellows Mentor. Alumni Fellow Byers Center for Biodesign. Medical Device Consulting. Former Group Product Director, Acclarent.
Ravi Pamnani B.S. M.S.
Founder and CEO for Intact Therapeutics. Alumni and Lecturer, Byers Center for Biodesign. Former Director, Marketing & Medical Affairs, Transcend Medical.
Rohit Girotra B.E. M.S.
Director R&D at Tusker Medical. Former R&D manager for Spirox, Acclarent, Maquet Cardiovascular.
Solange Massa M.D. Ph.D.
Project Lead at Otoinnovation Labs at Stanford University School of Medicine. MIT Innovator Under 35. TEDx speaker.
Stanley Yung Liu M.D. D.D.S
Assistant Professor of Otolaryngology—Head and Neck Surgery at Stanford University School of Medicine.
Benjamin Erickson M.D.
Clinical Assistant Professor of Ophthalmology at Stanford's Byers Eye Institute.
who should attend?
Current and future ophthalmologists and otolaryngologists, as well as ancillary eye and ENT staff who want to accelerate their personal projects and/or learn about health technology innovation.
Meet the innovators
You will network and interact with Stanford faculty, innovators, and industry leaders to understand the potential of your project. Successful entrepreneurs will share their experiences and will mentor you through the program.
Chris Holsinger M.D.
Professor and Chief of Head and Neck Surgery, Stanford University
Founder Surgical Vision Technology; Product Design Consultant: Omniguide, Inc; Intuitive Surgical, Inc.
At Stanford Campus:
Home to Google, Sun Microsystems, Cisco and Yahoo, Stanford University is located in the heart of Silicon Valley. Our university has a wonderful Rodin Sculpture Garden Collection outside the the Cantor Arts Center that exhibits pieces from ancient China to the 21st century. If the arts are not for you, we also have "most stunning" "must play" and "best golf course in the peninsula".
40 minutes from San Francisco by car. From the Golden Gate Bridge to the lejendary Alcatraz, San Francisco offers the best combination of history and views in NorCal. Up north, Napa and Sonoma Counties present uninterrupted views of the best wineries in the world! 2.5 hours away you can hike and visit giant sequoias and outstanding waterfalls at Yosemite National Park.